The Perspective Library
Fifteen perspectives.
One continuous argument.
A promise is made. An experience is lived. Evidence reveals the gap. The organisation responds. Outcomes follow.
The Promise Gap
An EVP is the promise an organisation makes. Experience determines whether people stay.
Read →003ExperienceMoments become stories
Eleven years of loyalty, built on one Tuesday afternoon. Reputation is not made by communications. It is made by moments.
Read →004OutcomesCounting versus listening
Your engagement survey isn't listening. It's counting. And when the score dips, most organisations change the survey.
Read →005PromiseThe Careers Page Test
Read your careers page. Then read your reviews. The distance between them is your real employer brand.
Read →006ExperienceCulture learned in a fortnight
Culture isn't what organisations say they value. It's what people experience every day.
Read →007OutcomesThe offer-to-start window
Offer withdrawals are the earliest measure of the Promise Gap. The silence between signing and starting is where it begins.
Read →008PromiseInduction tells; onboarding proves
Induction tells people about the organisation. Onboarding is the first promise you keep or break.
Read →009ExperienceThe manager is the medium
People don't experience your organisation. They experience their manager.
Read →010OutcomesDeparture View and Departure Experience
You measure the departure. Nobody designs it.
Read →011PromiseThe Promise Ledger
Every restructure makes promises. People keep a ledger.
Read →012ExperienceRecognition broadcasts culture
Who gets recognised teaches your values more clearly than the values do.
Read →013OutcomesThe AI-generated answer
Somewhere tonight, a candidate is asking an AI what it's really like to work at your organisation.
Read →014PromiseThere is rarely one gap
There is rarely one Promise Gap. There are different gaps for different people.
Read →015ExperienceEX becomes service experience
Employee experience does not stay inside the organisation. It reaches the customer through the person delivering the work.
Read →016OutcomesWho owns the gap?
Who owns the Promise Gap? Not employer brand alone. Not HR alone. Not a committee where ownership goes to disappear.
Read →New perspectives, as they publish.
Each one lands on Substack first. The canonical version lives here.
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