About
I build the systems that close the gap between what is promised and what is lived.
A people and experience executive in Adelaide, working at the convergence of employer brand, employee value proposition, employee experience and customer experience.
Why this work
Organisations are very good at making promises and considerably less good at keeping them. The distance between the two is where trust is decided.
I spent fifteen years learning how organisations win and lose customer trust, then moved to the people side and found the same mechanics. Employee experience does not stay inside the organisation. It reaches the customer through the person delivering the work. Two sides of the same promise.
What I have built
Four frameworks, one argument.
The Promise Gap
The core framework. A method for diagnosing and closing the distance between organisational promise, lived experience and the outcomes that follow.
Explore the framework →The Human Experience Ecosystem
The enterprise architecture built around it, connecting organisational promise, employee voice, lifecycle experiences, enabling technology, evidence, organisational response and workforce outcomes into one system rather than a set of disconnected programs.
The People Discovery Framework
A structured discovery and facilitation methodology for surfacing, designing and activating value propositions with leaders and frontline teams.
The Five Moments Audit
A diagnostic tool for the moments where the promise is tested: offer to start, the first fortnight, recognition, change, and departure.
Selected work
Dear You
An employee value proposition built on three pillars, expressed through the people who live it. Written as letters, told as stories, launched inside and out.
Opens on YouTubeThree people. Three letters. One invitation.The campaign film
Opens on YouTubeAbbySo Many Lives
Opens on YouTubeMichaelSo Many Ways
Opens on YouTubeJessOne YouWhere I have worked
MBA in Marketing · Fellow, Chartered Institute of Marketing · Certifications across HR technology, AI, experience design and analytics · Mentor, Adelaide University